Aspire Zone Foundation and QMIC sign MoU to enhance smart sports solutions

The Memorandum of Understanding (MoU) is set to promote a common approach on the growth of digital-sport industry, as well as having a positive impact on the ambitious ICT agenda being pursued by Qatar.

Aspire Zone Foundation President, Mr. Hilal Al-Kuwari and QMIC Executive Director (CEO), Dr. Adnan Abu-Dayya led the MoU signing ceremony.

"The partnership between Aspire Zone Foundation and QMIC, two leaders in innovation, sends a strong message to all stakeholders that common pursuit of excellence brings opportunities for the benefit of sport industry, the audiences, and the market. It is indeed a proud moment for Qatar as we are able to drive innovation in the sports sector using our home grown technologies such as the QMIC solutions," said Mr. Hilal Al-Kuwari, Aspire Zone Foundation President.

The aim of the MoU is to open up fresh avenues of collaboration on the development, piloting, and deployment of smart solutions and applications that address the needs of the emerging sport sector in Qatar.

In commemorating the signing event, Dr. Adnan Abu-Dayya, Executive Director of QMIC said: "This is a great day for all of us as two national pioneers - QMIC in mobility innovations and Aspire Zone Foundation in sports events - come together to partner on the development and deployment of locally made innovations within the field of sports. It has been one of QMIC's goals to engage local entities in the cycle of innovations' development and delivery. This partnership with AZF is a true example of how local entities can work together to deliver locally engineered innovations to the market."

In particular, the parties will consider QMIC's locally-developed Intelligent Transportation & Logistics Services (Masarak) and the Air Quality Monitoring Solution (Hawa'ak) for potential use by AZF in managing its sports events and vast facilities.

Aspire Zone currently owns a world class portfolio of event management solutions which is a fully integrated suite of advanced IT platforms catering to accreditation, conference management, volunteer management, transportation management, and logistics support. "We believe in using technology to differentiate ourselves and stay competitive in the market. Aspire Zone will leverage the capabilities of QMIC's Masarak solution in enhancing the management of transportation operations during any event especially in the real time tracking of time critical people and asset transportation", said Abdulaziz Al-Mahmoud, the Director General of Aspire Logistics. Masarak, represents a major segment within the Smart Living Services initiative that was launched by QMIC in Oct. 2011 a. It addresses a gap in the market for an integrated and expandable suite of intelligent transportation and logistics services that are developed locally and customized to address the needs of Qatar and the region. Thanks to its local roots, Masarak can be ideally-tailored to the unique domestic needs of Qatar and would complement Aspire Zone initiatives to become a global leader in the event management technology space.

QMIC's air quality monitoring system (Hawa'ak) is a rich and flexible platform fully developed locally to support real time monitoring of air quality and other environment conditions. It will allow users to access such information through innovative applications, which can be accessed through multiple channels including mobile delivery, web, SMS, and voice interaction. It utilizes a new generation of sensor stations that will allow the delivery of localized and personalized air quality information. Under the partnership, Aspire Zone will collaborate with QMIC for the implementation of Hawa'ak in the popular Aspire Zone Park and its surroundings. The system could be significant in helping attract visitors to the Aspire Zone by showing the weather readings in different areas of the premises, providing visitors with useful health and safety advisory information based on the weather conditions, thereby effectively enriching the AZF experience. It will additionally assist AZF coaches, students, and athletes on monitoring the weather conditions across the precinct.

Additionally, AZF and QMIC will explore other opportunities for collaboration within the sports field as part of the MoU, including the use of emerging sensing applications for crowd management and improving the overall user experience of sports spectators and performance of the athletes.

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