Show Business: [aabusiness] The Six Degrees of Internet Marketing

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Article Title:
The Six Degrees of Internet Marketing

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Article Description:
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...

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Distribution Date and Time: 2013-07-30 11:00:00

Written By: Bill Platt
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The Six Degrees of Internet Marketing
Copyright (c) 2010-2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/

The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as six
steps.

The concept was made fun in the 1990's, with the creation of The
Six Degrees of Kevin Bacon (oracleofbacon.org) - which is a
website that documents how nearly all actors in Hollywood can be
connected to Kevin Bacon through no more than six people. I
played with the site earlier today and the Hollywood actors and
actresses I tested all connected to Kevin Bacon in only two
steps... That was interesting. Even Lucille Ball connected to
Kevin Bacon in only two steps.

Now, I know what you might be thinking at this juncture... That
sounds fun and interesting, but what does that have to do with
Internet Marketing?

Great question.

Undertakers and Wedding Planners know something that most people
do not realize. With a few exceptions like Michael Jackson and
Billy Mayes, most people will only have up to 300 people attend
their wake or wedding. As a result, the average undertaker and
wedding planner will only bring 300 chairs to the festivities.

That's neat... But what does this have to do with Internet
Marketing?

Great question. ;-)

If you really have 300 friends and you can tell them about your
business, and your 300 friends share your business message with
their 300 friends, then in very short order, you will have
communicated your business' sales message to 90,000 people!

If only your friends, friends would tell their friends about your
business, then your message will have reached 27 million people!

At this point, your friends' friends' friends would only need
to tell 222 of their own friends about your business, in order to
have every person on this planet know your name and what your
business could do for them.

But, what does this have to do with Internet Marketing ?!?

Great question.

The good news about your business begins with you. You must tell
people about your business with energy and gusto. If you
advertise your business with energy and enthusiasm, then your
friends may be willing and able to share your message with their
friends, and on and on...

But if you keep your mouth shut around your friends... You will
never be able to reap the benefits of the Six Degrees of
Separation!

Getting people to talk about your business always begins with
your own enthusiasm for your business - enthusiasm about how you
can help others achieve their goals and solve their problems.

If you are embarrassed to tell your friends about your business,
then there must be something wrong! If you are embarrassed, why
are you in that business?

Bring enthusiasm to your advertising, and show people how you can
help them to achieve their goals and solve their problems. In
doing so, you will attract people to your business by the
boatload.

My primary website has +20,000 unique visitors come to it each
and every month. The average person reads 8 pages when they land
on my website.

My website does as it should. It shows people how I can help them
achieve their goals and to help them solve their problems.
Because of this fact, my website continues to grow on its own,
even in months where I don't have the time to continue build on
my advertising momentum.

Although my advertising has been successful and my enthusiasm
remains palpable, I can assure you of one more thing... I could
not have done it without my friends...

About one year ago, we conducted an internal audit of my
business. What I learned is that after Google search engine
traffic, my second highest source of regular, monthly traffic was
a large number of my online friends/acquaintances who were
recommending my business to their friends and acquaintances!

Dozens of my online friends are sharing the story of my business
with all of their online friends. A few dozen might seem to be a
low number, but to be honest, not all of my friends are into
online marketing. The majority of my friends do not realize the
freedom offered to me by my business... Sure they know that I
haven't held an outside job in four years, but they don't quite
understand how I do it or why I do it.

To this day, I have one friend who calls me once a week to tell
me about the job openings he has discovered in the course of his
week... For the first year or so, I told him every time that I
was happy doing what I am doing and I would not be applying for
those jobs. These days, I just thank him for sharing the
information with me. ;-)

I have been operating an online business since 2001. Before 2001,
I thought I was operating an online business, but the IRS says
that if you don't make money with your business, it is a hobby.
I hobbied for a number of years, then I wrapped my head around
how to successfully advertise my business. For the first four
years of my business, I worked a 60-hour per week job, then I
went home and worked my business until I collapsed from
exhaustion.

Then in March 2005, my online income had topped my offline income
for more than twelve months, so I took the dive and quit my job.
I have never looked back.

If you can bring yourself to wrap your head around how to
successfully advertise your business online, then you could very
well join me and my online marketing friends, associates and
customers as full-time online business owners.

Getting the word out about your business is the first step, and
whether you know it or not, your friends can help you, but only
when you are willing to help yourself by displaying a very real
confidence and belief in your business and your products and
services.

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At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
http://PlattPublishing.com/offers/KWA.php

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